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New Lease Of Life For ‘Art Deco’ Office Site

At long last, proposals are moving forward for one of Moseley’s most prominent sites dominated by Art Deco office buildings. Detailed consent has now been granted to Kingerlee Homes to provide new residential units within the grounds of the former Ideal Benefit Society’s HQ at Pitmaston, Moseley, Birmingham.

After years of discussions about possible uses and the earlier approval of plans to convert the whole building, proposals have now been approved to create an eco-friendly development of 31apartments and town houses around the main Grade-II listed building.

CSJ Brooke Smith Ltd, Birmingham based planning and development consultants, advisers to Kingerlee Homes, successfully progressed the plans and steered the scheme to a positive outcome. This included negotiations over a legal agreement which appropriately reflects the current market conditions.

The proposals, designed by Daniel Hurd Associates, will see the conversion of a C19th stable block and the former Society manager’s house, and the addition of new town houses to reflect the 1930s design of the original buildings.

Louise Brooke-Smith, Director at CSJ Brooke Smith, said that

“The approval shows confidence in the market and this development is great news for the area. While the location of the site, the interest from local residents and the Grade II-listing of the buildings has meant that the granting of consent has taken some time to emerge, the end result will mean that the site will be brought back into beneficial use, at last.

“Since the disposal of the site by Ideal Benefit three years ago, there have been lots of suggestion from various groups about what should be done with the site. But, they haven’t been funding the development and if those proposals aren’t viable, nothing will happen. The good news is that the legal agreement accompanying the recent consent for Kingerlee is a realistic reflection of the current market and will mean that development can now take place.

“We worked closely with Ian Allerston from Daniel Hurd’s practice who refined and reworked previous proposals for the site to create a scheme which provides a variety of units which will achieve high environmental standards and blends conversion with new-build accommodation. This has allowed the creation of new family homes and the reuse of existing, vacant property. It has also meant the retention of detailing from the ‘Arts and Crafts’ era – something which has been important to achieve as it reflects the character and nature of the area.

Enquiries to: Louise Brooke-Smith, CSJ Brooke Smith Ltd., 0121 693 8900